Project mark

BMWMIGRATIONROADTRIP

MOBILITYINTIMESOFCLIMATECHANGE

YEAR_2024

COMPANY_BMWGROUP

SUPERVISORS_MAGNUS
THOMAS
FEIL
SYCHA

BMW mobility concept pod on a rocky shoreline, mirrored and woven-lattice panels

BMW as a seasonal climate migration facilitator

Close detail of a classic BMW fender and wheel

A trip to the BMWmuseum and HQ

Close detail of a classic BMW kidney grille and hood
BMW museum archive wall of photographs beside a concept car
Presentation space with a visitor viewing a red BMW Oasis Roof Pod display
Presentation space with a visitor viewing a red setup and modularity display panel

Concept presentation at the BMW HQ in Munich

Industrial smokestack emissions overlaid with a crossed-out airplane in a sunset sky

City heat-islands are causing more and moreovernight migrations to summer/winter homes

App screens for the BMW Monolith Living concept beside a mountain roof-pod render and a route map

ANEWWAYTOEXPERIENCEMIGRATIONROADTRIPSTHROUGHACURATEDNETWORKOFEXCLUSIVEArchitectural retreats.

Aerial shot of the concept car beside charging cable detail and a wireframe wheel sketch
Top-view technical floor plan of the fold-out pod layout with the car parked alongside

EACHSCENICSTOPISLOCATEDINAUNIQUENATURALSETTING,TRANSFORMINGTHEDESTINATIONINTOPart of the journey.

Black and white wheel hub detail beside an exploded diagram of the pod's material layers

THEBMWBECOMESTHEKEY,DIGITALLYUNLOCKINGThe cabin and seamlessly connecting mobilitywith hospitality.

MODULARUNITCONSTRUCTIONUSINGSTAMPEDSheet metal and Tyvec insulation

Technical side-view diagram of the transport truck with panel dimensions marked

EACHUNITCONSISTSOF5MODULESEASILYTOTRANSPORTANDSETUPATAny location.

Top-view technical floor plan of the fold-out pod layout, rotated

Layout design of the unit

Interior view of the pod's kitchenette and wardrobe with mirrored ceiling reflections
Brushed metal interior detail of the pod's compact wet room

Single module bathroom

Wardrobe door detail alongside the fold-down bed inside the pod

Entrance and storage section

Deployable bed

Stainless kitchen counter with sink and induction hob, and the galley seen from the cabin

STATIONARYKITCHENANDADEPLOYABLEWorkdesk

Cabin interior with the deployable table extended, one figure standing and one seated
Pod folded open beside olive trees on a rocky shoreline, with the car parked nearby

THEARCHITECTURETRANSFORMSUPONARRIVAL,UNFOLDINGTERRACESANDOPENINGFAÇADESTOSEAMLESSLYMerge indoor and outdoor living, maximizing space, views, and connection with nature.

Pod interior wet room visible through the open wall, framed by olive trees and the concept car
Aerial view of the fully unfolded pod with mirrored roof panels, wood platforms and the car alongside

EVERYCABINISDESIGNEDTOFRAMEITSSURROUNDINGS,ALLOWINGNATURETOBecome the main attraction.

BMW scenic stops create an integrated mobility ecosystem, where driving,staying, and exploring become one continuous premium experience.