BMWMIGRATIONROADTRIP
MOBILITYINTIMESOFCLIMATECHANGE
YEAR_2024
COMPANY_BMWGROUP
SUPERVISORS_MAGNUS
THOMASFEIL
SYCHA
BMW as a seasonal climate migration facilitator
A trip to the BMWmuseum and HQ



Concept presentation at the BMW HQ in Munich
City heat-islands are causing more and moreovernight migrations to summer/winter homes
ANEWWAYTOEXPERIENCEMIGRATIONROADTRIPSTHROUGHACURATEDNETWORKOFEXCLUSIVEArchitectural retreats.

EACHSCENICSTOPISLOCATEDINAUNIQUENATURALSETTING,TRANSFORMINGTHEDESTINATIONINTOPart of the journey.
THEBMWBECOMESTHEKEY,DIGITALLYUNLOCKINGThe cabin and seamlessly connecting mobilitywith hospitality.
MODULARUNITCONSTRUCTIONUSINGSTAMPEDSheet metal and Tyvec insulation
EACHUNITCONSISTSOF5MODULESEASILYTOTRANSPORTANDSETUPATAny location.
Layout design of the unit

Single module bathroom
Entrance and storage section
Deployable bed
STATIONARYKITCHENANDADEPLOYABLEWorkdesk

THEARCHITECTURETRANSFORMSUPONARRIVAL,UNFOLDINGTERRACESANDOPENINGFAÇADESTOSEAMLESSLYMerge indoor and outdoor living, maximizing space, views, and connection with nature.

EVERYCABINISDESIGNEDTOFRAMEITSSURROUNDINGS,ALLOWINGNATURETOBecome the main attraction.
BMW scenic stops create an integrated mobility ecosystem, where driving,staying, and exploring become one continuous premium experience.